Alphera Financial Services has appointed Adam Harley as its head of key accounts, taking responsibility for managing and growing relationships with partners, brokers and captive businesses.

Harley has worked within the BMW Group for more than 15 years, serving most recently as national leasing manager for BMW and MINI before moving across to Alphera this month. Based at the company’s national headquarters in Farnborough, Harley will draw on years of expertise of developing high value, strategic relationships to help Alphera continue along its impressive growth trajectory.

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In 2019, Alphera funded £1.5bn in car finance, a 120% increase over the previous year – with the number of contracts growing by 90,000. The company is targeting further year-on-year growth in 2020, and by the end of July was already on track to achieve its original, pre-Covid growth projections.

Spencer Halil, director at Alphera, commented: “Even during challenging times, a company powered by motivated, talented and skilled employees as well as true organisational customer centricity can thrive. Adam’s appointment is a huge advantage for Alphera as we further develop our role as a high value part of the BMW Group family.”

Harley added: “Alphera’s story is one of continued profitability based on long-term partnerships and strategic consultancy. As the company approaches 15 years in the UK market, my aim is to bring some fresh ideas to how Alphera can continue to grow with partners and add value to the Group, based on principles of sustainability and transparency.”

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