Lyndberg is responsible for the company comprehensive B2B business across Europe. Credit: Alphabet.

Alphabet International, a provider of business mobility solutions and a part of the BMW Group, has appointed Jesper Lyndberg as its new CEO.

Previously holding the position of BMW Financial Services Denmark CEO, Lyndberg will succeed Markus Deusing, who is moving to a new leadership role within the BMW Group.

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In the new role, Lyndberg’s responsibilities will encompass the oversight of Alphabet International’s comprehensive B2B business across Europe. He will be based at Alphabet International’s Munich office.

His focus will be on providing tailored mobility solutions that cater to the needs of both small and medium enterprises, as well as international corporate customers.

Lyndberg’s journey with the BMW Group began in 2012 and has since assumed several management roles.

His expertise includes a stint as a business transformation manager at BMW Financial Services Denmark and as Country Manager (CCO) of Alphabet Denmark.

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Lyndberg said: “I am eager to assume the role that Markus has represented as a frontrunner in sustainability and digitalisation at Alphabet International, and I look forward to steering this clear strategic direction with great enthusiasm.

“We are amid an industry evolution that is both essential and characteristic of Alphabet International’s dynamic spirit. Embracing this evolution energises my dedication to my new role. Our team’s strong commitment and our well-founded strategy are designed to help customers take the lead in advancing and innovating within the mobility sector.”

Last month, Alphabet launched an AI-powered fleet reporting and analytics tool to improve fleet reporting capabilities.