Business mobility provider and fleet leasing subsidiary of BMW, Alphabet, is to expand its operations into Greece and further southern European markets.
By partnering with Athens-based leasing provider Autohellas, the company enters four new markets at once, and now provides mobility solutions in 28 countries around the world.
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Through gaining Autohellas as business partner, the Alphabet expansion is both into the Greek market and, through Autohellas’ reach, securing the Croatian, Bulgarian and Cypriot markets as well. With this cooperation, Alphabet’s clients gain access to the range of Alphabet compatible products and services available in all four countries.
Richard Schooling, chief commercial officer at Alphabet International, said: “Autohellas holistic service approach, combining classic leasing topics with workshop expertise, aligns well with Alphabet’s mission to guarantee customer satisfaction and to help companies achieve their goals by implementing the right mix of products and services.”
Autohellas SA was founded in the 1960s and is headquartered in Greece. It has five fully equipped workshops across the country and more than 350 authorised service points providing a wide range of services beyond leasing, such as regular maintenance as well as emergency repairs, tyre changing, accident management and 24-hour road assistance.
Dimitrios Mangioros, deputy general manager of Autohellas SA, said: “Joining forces to provide best-fit mobility solutions to international corporate customers is a logical and future-oriented step for Autohellas”. The two companies are looking forward to a very productive partnership.
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By GlobalDataAlphabet expansion
The latest acquisition comes after a string of similar partnerships and expansion by Alphabet on the European continent.
In July, Alphabet announced an expansion into the Serbian market through a partnership with local fleet provider AKS Fleet Solution, Belgrade. Alphabet clients can products and services through the provider such as on-top services, such as fuel cards, replacement vehicles, roadside assistance and legal insurance.
In April Alphabet expanded into Ireland via an agreement with Avis Fleet Solutions. In March Alphabet expanded into Portugal through local partner Finlog.
