Alfa Romeo is offering retail customers £500
on or above the (lowest) CAP or Glass’ guide valuation of their
vehicle when part-exchanged with cash, or as part of a PCP or HP
deal.
The ‘Test Ours Trade Yours’ campaign applies
to all Alfa Giulietta models, with manufacturer promotional
material pointing out the 1.4TB 120bhp Lusso model is available
from £299 per month over 47 months until the end of the month.
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Talking to Motor Finance, a
spokesperson for Fiat Group Automobiles (FGA), of which Alfa has
been a part since 2007, said the offer was based on findings from
consumer research which demonstrated “prospective buyers prefer a
monetary incentive over, say, an aesthetical incentive” such as
upgraded interiors or extras.
FGA agreed PCP was a particularly popular
finance model of late, saying it accounted for just shy of 50% of
Giulietta sales in March which meets
the expectation that half of the retail customers purchasing the
Giulietta would do so on PCP.
The spokesperson added the £500 trade-in
campaign has been “well received” at retail. “In a difficult market
place it’s vital we support our dealers with strong consumer
offers.”
richard.brown@vrlfinancialnews.com
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