Advantage Finance, a subsidiary of S&U Plc and a provider of non-prime motor finance in the UK for over 25 years, has unveiled its upgraded customer portal, MyAdvantage. Developed in partnership with brand studio Stanley & Co., the new platform features a modern, mobile-friendly design to improve the user experience.
According to Advantage Finance, MyAdvantage combines advanced technology with customer-focused features. The portal offers customers the ability to access agreement and payment details, update personal information, view transactions, download statements, and log in securely using an email/code authentication system.
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Karl Werner, CEO of Advantage Finance, said about the launch: “We’re very proud to launch this major upgrade to our digital and personalised customer portal – MyAdvantage. Providing broader and simpler access for customers is at the very heart of Consumer Duty, and we’re especially pleased with the enhanced functionality our service now offers in our highly specialised market.”
Werner emphasised the importance of innovation in the non-prime finance sector, traditionally underserved compared to the prime market. “This latest development perfectly illustrates our firm belief that all customers deserve the very best products and services a lender can offer. It is central to our approach and strategy that we will continue to increasingly build cutting-edge products and services for the specialised, and often underserved, non-prime market,” he added.
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