Subprime finance and motor retail group ACF Car Finance is on a
major drive to generate finance leads from third parties as the
volume of deals underwritten by the company hit a “10-year high”
last month.

The proportion of approved deals sourced from
dealers, brokers and other lenders has increased by 8% over the
last two years and now makes up more than 60% of the total, with
the remainder largely made up of business sourced online, according
to an ACF spokeswoman.

The proportion of introduced deals being
approved is also increasing. Following a change to underwriting
policy in mid-2011, ACF has seen consistent increases in approval
rate for intermediary business, which has peaked at 35% on average
over the last three months.   

Last month, a
survey by Motor Finance magazine showed the average
approval rate across UK independent motor finance providers was now
hitting around 50%
. Among lenders identifying as primarily
subprime however, only one company reported a higher approval rate
than ACF.

Lenders, dealers and brokers who refer
declined customers to ACF Car Finance earn an average commission of
£300 per sale. ACF expects a ‘record number’ of intermediary deals
to be struck in the coming months and has published a new guide for
its introducer programme, which includes training, service and
marketing assistance.

The news follows a year in which
several subprime lenders have spoken
not only of increased
business in the non-prime market but the public acceptance of
subprime as a way of funding car purchases.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

fred.crawley@vrlfinancialnews.com