Some 48% of drivers said they would prefer an autonomous car and give up car ownership, according to a survey from Accenture.
The survey quizzed 7,000 car owners and non-owners in the US, Europe and China.
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The survey outlined the differences between the three as well as their recommendations and observations.
Respondents were asked about their expectations for future car ownership, considering the introduction of autonomous vehicles. Some 98% of premium car owners said they still believe they will own a car in the future.
The results also showed 96% of non-premium car owners said they expect to still own a car in the future. In addition, the survey found that eight in 10 non-owners said they are expecting to own a car in the future.
Four in 10 (39%) premium car owners in the US said they would consider giving up ownership in return for autonomous mobility solutions.
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By GlobalDataThis increases in Europe where 55% said they would also give up ownership for autonomous mobility solutions, while in China, 78% of premium car owners said they would give up ownership.
The survey concludes the transition from car ownership to mobility-as-a-service seems inevitable, stating: “The risk of losing customers to new mobility service providers is high once they establish mature service offers.”
The survey’s recommendations start with “OEM’s fully embracing the alternatives to the ownership model instead of just experimenting on them if they don’t want to lose grasp on their customers.”
Where Europe is concerned the survey concludes Europeans still prefer their own cars, but they seem slightly more ready to embrace mobility services.
In the US on the other hand, most customers still want to own a car and therefore, OEM’s in the region can focus on sales and aftersales margins for a foreseeable time and offer a mobility service later.
For China the survey found that “OEM’s need to act now and aggressively push alternatives to ownership since a vast majority of customers is already willing to substitute ownership for mobility service models.”
