MotorCut’s software allows dealers to add customised visual backdrops. Credit: Andrey_Popov / Shutterstock.

AA Cars has partnered with AI-driven photo editing software provider MotorCut, empowering dealers to enhance their digital assets, reported Motortrader.com.

This collaboration is set to offer dealers the opportunity to enhance the quality of their online car listings with high-quality photographs, a factor that could significantly influence consumer purchasing decisions, as per a recent survey.

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The survey, which gathered responses from 10,000 UK motorists, indicates that 35% would be more inclined to purchase a car online if it were advertised with high-quality images.

This sentiment is particularly strong among younger drivers, with 65% of those aged 18 to 35 years, citing the importance of visual content in the digital car-buying experience.

In contrast, only 26% of drivers aged 65 and over consider photographs to be a deciding factor in their online car purchases.

The partnership between AA Cars and MotorCut is especially beneficial for smaller dealerships, which often face challenges in competing online due to limited budgets and resources.

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Through the use of MotorCut’s software, dealers can now effortlessly add customised visual backdrops to their car photographs and incorporate branded graphics into images, thereby enhancing the aesthetic appeal of their websites and online listings.

AA Cars director James Hosking said: “Dealers who are able to create professional-looking photography and high-quality visual presentations of their vehicles are likely to see a positive impact on their online sales.

“This is why we’re launching a new partnership with MotorCut as we recognise that a picture can be worth a thousand words – or in this case, potentially thousands of pounds in sales.

“Providing access to this photo editing software will give dealers the opportunity to blend visual appeal with concrete assurances of vehicle quality. This combination can be a powerful tool for building trust and closing sales in today’s growing online marketplace.”