Approximately three out of four uses of iVendi’s credit pre-qualifying service CarFinanceChecker accessed by a smartphone or tablet are through an Apple device, namely the iPhone or iPad.
The figure comes despite the Android operating system, the Linux-based alternative to Apple’s mobile online technology, accounting for 80% of the smartphone market and 40% of the tablet market, according to the motor finance technology provider.
Go deeper with GlobalData
James Tew, director at iVendi, said: "When it comes to people actually using their devices to access dealer websites, Apple users seem to outnumber [Android users] dramatically."
Alternative response
Tew explained there was "some evidence across the IT sector that Apple users tend to be more technologically literate and comfortable with mobile access," meaning car and van dealers "should make sure that their online resources work really well on iPads and iPhones if they want to generate business".
However, Tew said he expected, and the general IT industry expected, mobile access through Android, which is owned by Google, Microsoft’s Windows operating system and other platforms to increase gradually.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAs such, Tew reiterated his belief dealerships would be best served by employing "responsive web design, which should work well on any device".
richard.brown@timetric.com
