Toyota has topped the rankings in the National Franchised Dealer Association’s (NFDA) first electric vehicle survey.
Go deeper with GlobalData
Toyota topped categories for product offerings; supply availability; manufacturer training and material; sales targets; profit return: return on investment; finance offering; and sales and incentives.
However, for satisfaction relating to the Plug-in grant, Hyundai and Nissan came first.
On average, with an overall average score of 8.90, Toyota was the top performer. It was followed by Hyundai and Kia, both with 7.58 points. The bottom performers were Renault (4.79), Volkswagen (4.78) and Peugeot (2.75). The overall average was 6.47.
“It was encouraging to see a fairly high overall average score of 6.47* in the first edition of the Electric Vehicle Dealer Attitude Survey (EV DAS), although it is clear that various networks are calling on their manufacturers to address a number of specific issues”, said Sue Robinson, director of the National Franchised Dealers Association (NFDA) commenting on the results of the inaugural EV DAS published today, Thursday 29 November 2018.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe NFDA, which represents franchised car and commercial vehicle retailers in the UK, has launched the EV DAS to explore franchised dealers’ on-going relationship with their respective manufacturers in the electric vehicle area (pure EVs and plug-in hybrids). NFDA will carry out the survey twice a year.
As electric vehicles represent a rapidly developing segment of the car market and one which not all manufacturers have entered, the NFDA said it required a minimum response rate of over 20% of a manufacturer’s dealer network to be included in the report. Therefore, the manufacturers featured in this report are the ‘top eleven’ in the EV arena. They are the market leaders and those who have sufficiently engaged with their dealers for them to have concerns on the EV issue.
As this is a fast-changing area, the results of the next editions of the survey are likely to reveal new insights and, possibly, start to show certain trends.
Dealers were asked thirteen questions covering the retail of both pure electric and plug-in hybrid vehicles. These questions explored dealers’ views on the current and future approach to plug-in cars by their manufacturers. Responses were scored from 1 (extremely dissatisfied) to 10 (extremely satisfied).
Robinson said: “The EV DAS highlights where constructive relationships between dealers and manufacturers are creating favourable retail environments for EVs and outlines potential challenges that need to be addressed.
“The question about manufacturers’ proposed plug-in hybrid and pure EV product range for the next two years saw the highest average score demonstrating a degree of optimism amongst retailers. Unsurprisingly, retailers were primarily concerned with supply, returning the lowest average score of the whole survey.
“Going forward, as EVs and plug-ins become more popular, we expect more networks to participate in the survey. NFDA encourages manufacturers and retailers to look at the findings of the EV DAS and continue to collaborate to provide the best possible offering to consumers”.
