Škoda recorded a year of good growth globally, with sales up to
November 2011 at 816,800 units. The 16.3% increase from the first
11 months of 2010 is a new sales record for the Czech manufacturer,
which broke the 800,000 barrier for the first time in its
history.
In Western Europe, Škoda was not able to elude the declining
market, with sales down from last year. However, Skoda UK recorded
sales growth of 12.2%, due in part to the popularity of the Škoda
Yeti, much vaunted by Top Gear and Jeremy Clarkson, and which
recorded a 33% increase in sales year-on-year.
Go deeper with GlobalData
Jürgen Stackmann, Škoda’s board member responsible for sales and
marketing, said: “Škoda has sold more cars than ever this year. In
the first full year of our growth strategy, we have made gains in
almost all regions and expanded our position in the markets.
“Škoda is on the right track to increase its sales to at least
1.5 million units per year by
2018.”
Škoda also recorded its best month ever during November in three
markets: Russia, Austria and
Australia.
In Russia, the brand doubled its November 2010 sales, recording
8,000 deliveries. In China, sales rose by 41.9% to 20,200 vehicles
in the year-to-date at the end of November. Finally, Australia’s
November sales were trebled from the 2010 figures, a new sales
record on the fifth
continent.
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