1. European carmakers will launch affordable EVs in 2025
In 2025, European automakers like Citroën, Fiat, and Renault will launch more budget-friendly electric vehicles (EVs) — priced around EUR20,000 ($21,000) — boosting EV demand in Europe following a recent decline in adoption. In comparison, the average price of an EV in Europe in 2023 was EUR46,000 (or $48,400) according to the European Commission. More…
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2. China will be the first to roll out Level 4 autonomous driving on a commercial scale
In the race for widespread Level 4 autonomous driving, China has a big advantage. China’s provincial governments provide a more relaxed regulatory environment and supportive subsidies to attract autonomous vehicle (AV) industry leaders. By mid-2024, China had chosen 21 cities for an AV pilot program. More…
3. Battery technology will enable eVTOL technology ‘take off’
There are high expectations that potential advancements in battery technology will unlock the commercial viability of electric vertical take-off and landing (eVTOL) mobility within the next 12 to 18 months. Unique challenges exist for eVTOL batteries as they require more energy for take-off and landing than during flight. More…
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By GlobalData4. China will remain the dominant force in the global EV market in 2025
China has built up a considerable lead in the global plug-in vehicle market in sales and production. This is partly thanks to its access to the bulk of the raw materials needed to make EV batteries, enabling it to produce BEVs at a competitive price. More…
5. Trade tensions will be high
The return of Donald Trump in the White House will once again raise the possibility of the US adopting a more protectionist stance in international trade. He has threatened to raise import tariffs, not only targeting countries or blocs that have trade surpluses with the US, but also suggesting other justifications for punitive trade measures, including illegal drug flows and immigration to the US. More…
6. Chinese OEMs will continue to target European market, tariffs or no tariffs
Several Chinese automakers have made significant inroads in the region, with most making their presence strongly felt at the Paris Motor Show in 2024. Leading the charge into Europe are brands such as Chery, BYD, and MG (owned by SAIC Group). More…
7. Look to Japan and Korea for hydrogen applications
The global automotive industry is undergoing a revolution toward zero-emission technology, and in Asia, Japan and South Korea are leading the race for dominance in hydrogen-powered vehicles. More…
8. BEV sales undershoot earlier forecasts, but there is some optimism
Although global BEV sales continue to grow, the rate of growth slowed considerably in 2024 as consumers pivoted towards other powertrain options – most notably plug-in hybrids (PHEVs), full hybrids (FHEV) and extended range EVs (EREVs). More…
9. Europe’s automakers – and suppliers – will continue to wrestle with overcapacity and restructuring
Worries over manufacturing overcapacity, cost bases and implications for global competitiveness will continue to dog Europe’s auto industry, in particular. Some manufacturers are more exposed than others, but all are anxious to reduce costs in manufacturing or product development wherever possible as they face heightened competition in relatively high-cost BEVs from the Chinese. More…
10. GenAI will be increasingly integrated throughout the value chain
Generative AI is being incorporated into vehicles by several large vehicle makers to enhance the customer experience. Generative AI, or GenAI, integrates into voice assistants to provide drivers with more natural, enriching conversations as well as improving overall functionality. Expect this trend to gather pace in 2025. More…
