Low emissions
increasingly key to point of sale
opportunities.
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A recent
investigation into vehicle emissions by data provider JATO shows
that car users continue to demand more fuel efficient – and
therefore greener – vehicles.
The report, A Review of
CO2 Car Emissions across Europe, links low average emissions
with fragile economies, with fiscally damaged Portugal pushing
ahead of France last year to become Europe’s most ‘fuel conscious’
country – a trend easily linked with its consumers’ desire to keep
down fuel costs.
Global vice-president for
research at JATO, Gareth Hession, believes that if the UK had come
out of recession in a “much bigger way”, the country’s emissions in
2010 would have been heavier, adding that the cost of fuel is the
biggest factor behind reduced emissions.
In the current climate,
Hession contends, consumers are paying more attention to
specification rather than seeking big engines – and that successful
brands such as Mini and BMW are doing well on margins by selling
those options. This, he says, helps to explain why the 500 is more
profitable for Fiat than the Panda.
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