Two of the UK’s largest dealer groups, Eastern Western Motor
Group and Hartwell, are the latest to become SAF approved under the
Specialist Automotive Finance (SAF) scheme. Twenty-seven
of the biggest 30 UK dealers are now SAF Approved.

SAF was introduced by the Finance & Leasing Association
(FLA) in 2007 to improve finance knowledge in showrooms and
increase customer confidence by demonstrating to customers that the
business is committed to educate its staff on all the different
finance products available in the dealership.

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Around 165 staff across 27 Eastern Western showrooms and 14
Hartwell showrooms passed the online SAF competence test in order
to achieve the
popular Kitemark.

FLA head of motor finance Paul Harrison said: “Car buyers across
England and Scotland talking finance with these two groups can
expect
improved levels of competence and professionalism in those
showrooms.”

Douglas Hartley, general manager at Hartwell said: “Our dealers’
dedication to achieve this standard shows that we are going the
extra mile to make sure customers are getting the best deal
Hartwell can give them. We look forward to the positive impact it
will have on our customers’ buying experience.”

Sandy Risk, business development manager at Eastern Western
Motor Group, said: “As the recognised motor industry standard, we
are confident that our commitment to SAF will help us to improve
our performance and, more importantly, give our customers that
extra confidence that they are receiving the best advice available
on new and used car purchases.”

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