Japanese carmaker Nissan is attempting to increase uptake of its flagship non-commercial electric vehicle (EV), the Leaf, by reducing the asking price and offering PCP and HP options.
With the price reduction of £2,500, the Leaf starts at £23,490 or will be available from £239 a month with 6.9% APR finance on PCP or HP purchases. The promotion is targeting Nissan’s three major markets: Japan, Europe and the US.
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In the latest press information for the Leaf, available in the UK since September 2010, Nissan has also emphasised the lower running costs for the vehicle which is exempt from road tax and company car Benefit-in-Kind tax and including charging the battery compared with filling a fuel tank.
Paul Willcox, senior vice president, Nissan Europe, said: "Nissan’s objective for Leaf has always been to bring zero-emission mobility within reach of the mass-market. Our price reduction underlines that commitment and with no price premium even more motorists will become believers."
Finance for the brand is operated through RCI Financial Services, UK arm of RCI Banque, the captive finance provider for the Renault-Nissan Alliance.
richard.brown@timetric.com
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