Independent finance provider MotoNovo has officially begun offering finance on motorcycles, putting £250,000 into the market.

The Cardiff-based lender has entered the market with a range of core finance products, supported by its business development staff; full finance and stocking facilities; a crossover of its Visa card incentive programme; and web platform www.bikeloanadviser.com.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The move follows two years’ planning, the appointment of Mike Chilvers as division manager for motorcycles and the company’s display during January’s Motorcycle Expo at the Birmingham NEC.

Independent opportunity

Chilvers said the company was "excited" by the move and were "entering the market with a determination to provide all the core services and more.

"We believe we can help dealers to gain greater value for finance to gain and retain additional sales of both bikes and finance."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The bike finance market has been busy over the past 12 months with the likes of Honda, using its own captive provider, Suzuki, using Close Motor Finance, and Ducati, one of many brands to use Black Horse Finance, offering a range of finance products.

Several operators in the bike market speculated in summer 2012 there could be room for an independent player in the market, while others commented the changing model mix of bike sales meant there could be scope to write more finance.

richard.brown@timetric.com