Online used car classified trader Motors.co.uk has joined G3 Remarketing and CD Auction Group in reporting the value of providing photographs when selling second-hand vehicles.
The website, acquired by remarketing group Manheim in March last year, reported classified listings for vehicles with at least two images received twice the click-through rate of vehicles with no images.
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Two thirds of customers would not contact a dealer without first seeing an image of the car, 77% would be attracted to a high quality photograph (rather than a quick snap), 70% wanted a view of the dashboard, 84% to see the interior of the car and 85% required multiple exterior shots.
Industry players from Benfield Motor Group to Close Motor Finance have spoken at Finance & Leasing Association events in the past year of the value of understanding the online marketing of cars.
Andy Coulthurst, managing director of Motors.co.uk, said: "In today’s digital society, where people may be buying virtually from anywhere in the country, images are crucial when it comes to generating trust and standing out from the competition".
richard.brown@timetric.com
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