Sam Michel has been appointed to the role of business development manager at the UK automotive division of Assurant, a global business services company.

He will be responsible for identifying and creating sustainable and successful commercial partnerships within the UK’s leading automotive retailers across both franchise dealers and car supermarkets, based around Assurant’s suite of vehicle protection products.

Sam has spent more than 12 years working in the automotive industry including being regional manager with employee car ownerships scheme specialist, Car Benefit Solutions and national account manager at industry data provider Glass’s.

He said: “This is an exciting moment to be joining Assurant. Due to their continued investment in innovation, the company has a product range and digital offering that I believe to be market-leading, creating huge potential for growth among the UK’s leading franchise dealers and car supermarkets.”

Damian Tyler, European commercial director at Assurant, added: “We’re very pleased to be welcoming Sam to our team. He has considerable experience and a vast in-depth knowledge of the automotive industry and we’re looking forward to him supporting the business to successfully grow our partnerships with the UK’s largest automotive retailers.

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