Auto Trader reports a surge in consumer interest in new cars, with visits to its platform rising 15% month-on-month (MoM) in February and 23% year-on-year (YoY). The trend marks a record start to the year as buyers prepare for the release of 25-plate vehicles in March.
With the industry gearing up for its biggest sales month, manufacturers are increasing incentives. While average discounts on electric vehicles (EVs) dipped slightly to 10.8% in February (from 11.3% in January), broader new car discounts edged up to 9%. Further EV price cuts are expected as manufacturers push to meet the 28% zero-emission vehicle (ZEV) mandate.
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MG continues to lead the demand for new EVs, with the MG ZS generating nearly 8% of all new EV enquiries, overtaking the MG4. MG remains the most in-demand electric brand (15.1% of enquiries), followed by MINI (7.8%) and BMW (4.2%). Chinese automaker BYD is gaining traction, securing a 5.4% share as consumer awareness grows.
Across all fuel types, the Land Rover Range Rover retained its position as the most in-demand new car, followed by the Volkswagen Golf. Land Rover also reclaimed the top spot among brands (14.3% of enquiries), overtaking BMW (13%).
Bex Kennett, new car performance director at Auto Trader, noted the market’s slow start in 2025 but highlighted record new car platform visits as a positive indicator for March. “Retailers and manufacturers are accelerating offers and ensuring their stock is visible to buyers,” she said, anticipating a strong trading month.
