Cox Automotive, a global provider of connected automotive services, has signed a five-year sole supply contract with Lookers UK, one of the nation’s largest car dealership groups.
The agreement will see Cox Automotive deliver a fully integrated remarketing programme designed to increase profitability across Lookers’ 135 dealerships in England, Scotland, and Wales.
Go deeper with GlobalData
Central to this partnership is the use of Cox Automotive’s connected solutions, including valuation, auction, and logistics services. The strategy will leverage an omnichannel auction approach through Manheim’s physical and digital auction programs. This dual approach aims to accelerate speed to market, enhance performance, and increase conversion rates. Dealer Auction’s closed network technology will further support Lookers in maximizing retail opportunities across its dealerships.
The remarketing process will be enhanced by additional solutions from Cox Automotive, such as eVA, a valuation, appraisal, and consumer vehicle buying tool, and Movex, a smart logistics marketplace.
“Evolving our remarketing strategy to encompass both digital and physical opportunities is a key priority for 2025,” said a Lookers spokesperson. “Cox Automotive’s comprehensive remarketing capabilities, combined with its global reach, make it the ideal partner to help us achieve our goals. This partnership also opens growth opportunities for our parent company, Global Automotive Holdings, in Europe and the US.”
Martin Forbes, President of Cox Automotive Europe, highlighted the significance of the partnership: “This contract elevates our relationship with Lookers, expanding beyond existing solutions from Codeweavers and Modix. It showcases the true potential of our connected offering to bring clarity and efficiency to the remarketing lifecycle while improving conversion rates and profitability. “We are excited to work closely with Lookers to bring this vision to life.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataUnder the agreement, an additional 18,500 vehicles from 38 premium and volume manufacturers will be sold annually through Manheim and Dealer Auction. Weekly sales will take place at Manheim auction centres in Shotts, Washington, Leeds, and Colchester, with dedicated LCV sales included in the programme.
End of the road for digital-only dealerships?
