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Swedish AI video provider Phyron has partnered with Denmark-based Pace Group, which operates Bilhandel.dk, an online marketplace specialising in performance marketing for automotive retailers. This partnership aims to introduce Phyron’s AI-powered video technology to Danish car dealers, enhancing their ability to generate leads and convert them into sales.

The Danish automotive market is undergoing significant change, with electric vehicles (EVs) now comprising nearly 60% of all new car sales.

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According to a press release, the shift is pushing dealerships to adopt innovative marketing strategies that avoid price wars, which can erode profitability. Phyron’s AI-driven video allow dealers to showcase their vehicles more effectively, helping them stand out without relying on price-based competition.

Rasmus Billeschou Krath, Director and Partner at Pace Group, stated:
“We are leveraging insights from the American and UK automotive markets to optimise strategies in Denmark. Phyron accelerates the sales process by reducing time to market, which is critical for maximising profits.

“Bilhandel.dk engages over 600,000 active car shoppers monthly and generates more than 10,000 leads. Phyron’s AI-powered software will help dealers convert more of these leads into sales than ever before.”

Phyron’s platform uses AI to create fully automated videos from still images and key vehicle data, reducing content production costs by 80-90%. These videos, designed to attract buyers and improve marketing efficiency, have been shown to boost sales by up to 24%. With no input required from dealership staff, the system produces studio-quality videos in minutes, enabling faster stock turnover without the need for extensive marketing resources.

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By streamlining processes such as vehicle photography and online content publication, Phyron and Bilhandel.dk expect dealers using the technology to sell vehicles four to five times faster than traditional methods. This efficiency is crucial in Denmark’s increasingly competitive automotive market.

Johan Sundstrand, co-founder and CEO of Phyron, said: “We are excited to partner with Pace Group to bring our innovative AI software to the Bilhandel.dk platform. This collaboration empowers Danish dealers to market their vehicles more effectively, helping them thrive without competing solely on price.”

Bilhandel.dk, operated by Pace Group, is a leading platform for performance marketing in Denmark’s automotive sector. By offering cost-efficient lead conversion and optimising sales processes, the platform enables dealers to outperform competitors while maintaining profitability.