Car care brand Autoglym has partnered with Tjekvik, a provider of digital self-service solutions for aftersales departments, to enhance the profitability of UK dealerships.
This collaboration will enable the promotion and sale of Autoglym products via Tjekvik’s network, including groups such as Group 1, Hartwell, JCB Group, and Vertu.
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Tjekvik’s Home and Indoor aftersales check-in solutions offer customers the flexibility to check their vehicles in and out using their own devices or through Tjekvik touchscreen kiosks located in dealerships.
This partnership allows dealers to tailor their Autoglym product offerings, with direct supply from Autoglym’s headquarters in Letchworth.
The range of Autoglym products available through Tjekvik’s platform will cover essential car care needs, featuring items such as Foaming Car Wash, Interior Shampoo, and De-Icer.
Tjekvik’s technology facilitated the sale of more than 141,000 value-added items in the first half of 2024. This resulted in the generation of £7m ($8.95m) in additional revenue for UK dealerships.
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By GlobalDataTjekvik CEO and co-founder Christian Mark said: “More after-sales customers than ever are choosing to purchase additional products and services when they check their vehicles in for service, repair or MOT via digital self-service technologies.
“Autoglym has an unrivalled reputation in the car care segment and I’m certain thousands of customers will take up the opportunity to buy these products so they can give their cars a cosmetic refresh to match the mechanical update provided by the dealer.”
The partnership also introduces the LifeShine protection system by Autoglym to Tjekvik’s network.
Autoglym LifeShine provides a comprehensive three-part process designed to protect a vehicle’s upholstery, paintwork, and glass.
Autoglym LifeShine professional marketing head Aimee Osmond said: “While the LifeShine solution is already sold and applied by many of the UK’s largest automotive dealer groups, our agreement with Tjekvik will mean Autoglym’s wide range of exterior and interior car care products will become available to a far broader, highly engaged customer base.”
