All Co-Driver features will be included in Auto Trader’s used car and van advertising packages. Credit: Auto Trader Group.

UK’s automotive marketplace Auto Trader has launched Co-Driver, a suite of AI-driven solutions designed to transform automotive retailing.

Co-Driver leverages Auto Trader’s extensive vehicle data and consumer insights, aiming to address retailer challenges and boost retail performance.

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The initial release from a multi-year plan introduces AI tools that streamline the process of creating detailed and effective used car and van listings. 

Retailers can now generate these listings in seconds, a significant reduction from the previous average of 28 minutes.

This month, retailers gain access to Smart Image Management, the first AI feature of Co-Driver. It automatically sequences vehicle images to align with buyer preferences, categorises them, and highlights any missing imagery.

Early next year, AI-generated descriptions will be available, allowing retailers to quickly produce captivating vehicle descriptions.

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Powered by Auto Trader Intelligence, Co-Driver draws from more than 80 million cross-platform visits and approximately 619 million search minutes each month, as well as 1.6 million daily vehicle observations.

It also includes detailed VIN specifications from manufacturers, ensuring accurate and appealing vehicle descriptions.

The third feature, Key Selling Points, will automatically identify and highlight the unique characteristics and specifications of each vehicle, using the same AI-driven Auto Trader Intelligence.

All Co-Driver features will be included in Auto Trader’s used car and van advertising packages, accessible via Auto Trader Portal accounts.

Auto Trader UK chief product officer Karolina Edwards-Smajda said: “As one of the UK’s largest technology companies, we’ve long recognised the huge potential AI has in making retailers’ operations more profitable and more efficient, and have been investing heavily in it for over a decade.

“It already sits at the heart of many of our most powerful tools and solutions, but Co-Driver marks a massive leap forward in how AI can enhance retailing performance. These initial solutions, as well as all future Co-Driver releases, will not only alleviate many of the challenges facing our partners today but will help them deliver retailing excellence.”

In September 2024, Auto Trader and What Car? extended their alliance to refine the process of purchasing new vehicles.