Ayvens has announced the launch of Ayvens Bank, a new brand of its fully online retail savings bank for private individuals. Operating in the Netherlands and Germany since 2010 and 2015, respectively, the bank serves more than 280,000 customers in both countries.
Ayvens Bank contributes to Ayvens’ funding diversification strategy by raising retail saving deposits and represents 25% of Ayvens funding structure.
Previously operating under LeasePlan Corporation as LeasePlan Bank, the Group’s banking activity has been positioned under the new global mobility brand, Ayvens, to reaffirm the role it plays in supporting the Group’s funding and contributing to its development strategy.
Ayvens Bank offers various online retail savings products, all insured under the Dutch Deposit Guarantee Scheme
For the past 14 years, its mission has been to inspire and help people to save more and better, by offering flexible and long-term savings solutions, with a sharp interest rate, but also by focusing on functionalities and developments that make saving simpler and safer.
Under this new brand, Ayvens Bank is reinforcing its commitment to guiding its clients every step of the way, with the promise to “save better, live more”, strongly believing that saving is not just about putting money aside, but about the opportunities it creates. Ayvens Bank is characterised by the philosophy that everyone benefits from improving their own financial health, with savings as the foundation for growth.
Tim Albertsen, Group CEO of Ayvens, said: “Rebranding Ayvens Bank marks a new important step in the progress we are making in our company’s overall transformation which is well under way. Ayvens Bank will not only continue to play an essential part in the diversification of the funding of our activities, but also reflects how we accompany our clients’ needs for greater choice, freedom and value by empowering them to save for a better future.”
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