Guest Motor Group, a network of IVECO and Fiat Professional dealerships in the UK, has announced the integration of Sherwood Truck and Van into Guest Truck and Van.
The aim is to consolidate the group’s operations and reinforce its market position across the Midlands, East Anglia and northern regions of the UK.
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It formalises a long-standing partnership, with both entities operating under the same parent company since 2011.
The move will see Sherwood’s locations in Nottingham, Sheffield, Alfreton, Stoke-on-Trent and Winsford adopt the Guest Truck and Van name.
Despite the merger, the group’s fleet management division, Sentinel, will continue to operate within the Sherwood Truck and Van entity, reported Insider Media.
Guest Motor Group managing director Robert Spittle said: “This brand integration is a natural progression in our ownership of Sherwood Truck and Van. Our customers already know and trust the Guest brand, and now we are reinforcing that trust by uniting our operations under one cohesive identity.
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By GlobalData“The same great relationship they have come to expect from both brands will continue without disruption.”
Customers of Sherwood will retain access to the comprehensive range of services provided by Guest, including Distrigo Parts and Vehicle Lining Services.
The integration is expected to offer enhanced efficiency and a streamlined experience for clients across the group’s expanded network.
Spittle added: “While the branding will be changing, this is business as usual. Our ethos has always been to provide the highest-quality automotive services, through fair and understanding interactions, from initial sale through to the ongoing management and care of entire fleets, regardless of size. This merger strengthens that promise.
“I would also like to thank all our staff for their support during this transition along with our advisers Sarah Ward and Laura Crackle from George Green LLP.”
