Retailers who receive this accolade will benefit from physical and digital marketing materials to promote their distinguished status. Credit: jd8 / Shutterstock.

UK-based car-changing marketplace Carwow has introduced a new annual accreditation titled ‘Carwow Top Rated’ to recognise retailer partners with outstanding customer service and performance.

This initiative aims to highlight the achievements of a select group of leasing partners and franchise, independent, and direct-to-consumer retailers, who have been active on the Carwow platform for over six months.

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As per a MotorTrader.com report, the ‘Top Rated’ accreditation is awarded to retailers with a proven track record in key performance areas such as high conversion rates, rapid response times, and positive customer feedback.

Acknowledging the rise of sustainable transportation, Carwow has introduced a ‘Top Rated EV Retailer’ category to recognise leaders in the electric vehicle market.

In a recent survey, Carwow revealed that 60% of consumers are more inclined to engage with retailers that have earned the ‘Top Rated’ status.

This accreditation provides a significant competitive edge in the automotive marketplace, the company said.

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The company also stated that retailers who receive this accolade will benefit from a variety of physical and digital marketing materials to promote their distinguished status.

Furthermore, Carwow plans to incorporate the ‘Top Rated’ accreditation throughout the customer journey on its platform.

Carwow chief customer and marketing officer Ben Carter said: “The new ‘Top Rated’ accreditation provides additional assurance to our users, especially with the upcoming plate-change month.

“Our partners can leverage this recognition in our nationwide September marketing campaign to drive even more demand.” 

Last month, Carwow introduced a new service, Carwow Collects, to safeguard dealers from financial losses.

This service includes the Assured Scheme, which offers dealers coverage of up to £25,000 for vehicles needing undisclosed mechanical or electrical repairs and also extends to losses related to vehicle theft, cloning, importation issues, or remapping.