Remarketer BCA Group has revealed plans to release a suite of apps, after it reported a 25% increase in online sales over the last 12 months.
The company also noted it had seen a 60% jump in digital interactions with PBCA from tablets and smartphones.
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It attributed the growth in online sales to the increased quality of imagery and descriptions, which helps the confidence of the buyer.
Duncan Gray, BCA Group chief information officer, said: “We are investing to ensure our customers have a seamless experience when dealing with BCA.
“We are working toward our customers managing their relationship with us through a single customer login that is seamless across any device.”
Gray added: “Longer term, our buyers will benefit from greater personalisation. We can use data to drive a more personalised service, akin to the experience you would get on Amazon. This is a much smarter algorithm led approach.”
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By GlobalData
