Luxury specialist car finance firm Bridford
Financial Solutions passed the £1m funding mark for the Range Rover
Evoque, a total of 30 cars with six more applications pending.
Bridford, who pride themselves on funding
‘supercars’ such as Bentley and Bugatti, attribute the success to
the popularity of the Evoque, the smallest ever Range Rover, which
was launched in September with 18,000 pre-orders.
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Despite predictions from Land Rover and many
gushing reviewers in the press that the Evoque would draw in many
new customers to the brand, Bridford say that “many existing Land
Rovers clients” have been switching, particularly Freelander
owners.
“We have been pleasantly surprised at just how
strong interest has been,” said Bridford owner Tim Marlow and added
that those choosing to upgrade were “selling a higher premium
vehicle and had opened up a different market to new customers.”
Marlow said that the Evoque market was a mix
of company directors and Premiership footballers, whose wives and
girlfriends would be attracted by Victoria Beckham’s role in the
design and promotion of the model, agreeing with Land Rover’s
expectation that the model would prove popular with a younger,
city-based demographic and more women.
richard.brown@vrlfinancialnews.com
