Japanese manufacturer Nissan has said it will launch a "product assault" of 15 models in the next three years in Europe, and 40 models worldwide by 2017.

The ‘assault’ will focus on Nissan’s B and C segments, said Paul Wilcox, senior vice president of sales and marketing for Nissan in Europe, including bringing the "gold dust" of the Nismo motorsport division to its passenger cars, and the unveiling of the Resonance concept car.

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Speaking during a brand press conference at the 2013 Geneva Motor Show, Wilcox also said the brand would "redefine how a car company brings technologies to the everyday customer". Equipment and manufacturing cited at the conference included advanced safety features of the Note and capabilities of the Leaf EV.

Successful crossover

In contrast to other manufacturers, such as General Motors and Fiat, promising enlarged car ranges in the next few years to fight against a slide in sales or market share, Nissan said it aims to build on its 3.8% market share across the continent in 2012, a rise of 50% over the past four years.

The brand attributed its success to its focus on customer wants, particularly in the crossover segment, where Nissan has the Qashqai and Juke, which sold more than 250,000 and 140,000 units respectively in Europe last year.

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In the UK, Nissan recorded 105,835 new registrations last year, according to figures from the Society of Motor Manufacturers and Traders, a rise of 9.94% on the 2011 figure with an increase in market share by 0.22ppts to 5.18%.

According to the manufacturer, UK Qashqai sales rose 15.9% year-on-year to 45,675 units in 2012 while Juke sales rose 31.7% to 28,862. Total fleet car sales for the brand rose 6.5% to 50,990 units.

richard.brown@timetric.com