Mazda Financial Services, captive finance provider in the UK to the Japanese manufacturer, is offering £500 deposit contribution to customers taking up PCP finance on the Mazda6.

The Mazda6, for which delivery orders go live on 25 January, is available on conditional sale or PCP with 5.9% representative APR.

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The deal is open until 31 March and existing Mazda owners may also claim a £250 "loyalty saving" off the on-the-road price without part exchange.

On the Mazda website, examples of PCP pricing, on 42-month terms with fixed annual interest of 3.04%, range from £249 a month, with £4,964.50 deposit and an optional balloon payment of £5,743.88 on the 2.0 Saloon SE model, to £359 a month, with £6,675 deposit and an optional balloon payment of £7,970.88 on the 2.2D Saloon Sport Nav Auto.

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The 5.9% representative APR is also offered on the Mazda CX-5, while other models – the Mazda2, 3, 5 and MX-5 – continue on their 0% APR deals announced in December.

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That same month, Mazda appointed Laura Bailey as head of sales in the UK, who spoke of the want to reshape retail from a ‘people perspective’.

Mazda Financial Services offered a £500 incentive in November 2011 to customers scrapping their old car when purchasing a new vehicle. Then, as with the November 2012 renewal of the zero deposit and APR offers, Peter Allibon, Mazda UK sales director, spoke of the emphasis on ‘customers’ and ‘people’ in the retail finance process.

The Fiat 500L, another new model this month, has launched similarly with a range of finance options for early registrations.

richard.brown@timetric.com