Cardiff-based independent motor lender Carlyle
Finance changed name and logo to MotoNovo Finance this week.
All web pages for Carlyle have changed
appearance to MotoNovo, with URLs sent through a redirect to MotoNovo
pages.
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MotoNovo continues as a division of FirstRand
Bank and will continue to offer both customer and dealer
finance.
A spokesperson for MotoNovo said the move was
a “complete rebrand”, managed internally and with a full press
release due at the start of next week.
Staff and prominent dealerships were informed
of the change in late January and early February.
One of the motivations cited for the name
change was potential confusion with US private equity firm The
Carlyle Group although Mark Standish, CEO of MotoNovo, said the
rebrand was “a new step that is vital to ensure that dealer finance
remains vibrant and sustainable in a highly competitive and rapidly
changing market”.
richard.brown@vrlfinancialnews.com
