BCA has signed an "exclusive" agreement that will see the auction company remarket approximately 14,000 vehicles annually for Jardine Motors Group.
Additional volume from Jardine, which sells 24 marques through 70 retail outlets across the UK, will be sold at BCA Blackbushe, Belle Vue, Manchester, Bedford and Enfield, and all the dealer group’s vehicles will also be available to BCA Live Online buyers.
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As part of the deal, BCA will provide Jardine with a strategic marketing campaign, including branded e-marketing, posters and point of sale material, and tactical media advertising.
Explaining the agreement, which followed a competitive tender and benchmarking process, a spokesperson for Jardine said "BCA offered an innovative and ‘joined-up’ approach to remarketing, together with a wide range of complementary services."
The announcement follows a deal in January 2012 between Jardine and Manheim Remarketing. Jardine was unable to comment on how this latest contract will affect its partnership with Manheim.
Responding to the announcement, Michael Buxton, chief operating officer of Manheim, said the company was aware that "following a period of dual-sourcing, Jardine Motors will be trialling the BCA service."
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By GlobalDataHe added that Manheim were "disappointed" but remained "confident", "having received recent positive feedback from the Jardine team" and expected the remarketing contract to be opened to competitive tender in late 2013.
