Duncan Aldred, head of Vauxhall in the UK, has taken on the acting role of Vice President, sales, marketing and aftersales at Opel / Vauxhall.
Aldred will perform both roles following the resignation of Alfred E Rieck as member of the Opel board for sales, marketing and aftersales.
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Opel-Vauxhall is currently operating a Europe-wide business recovery plan including strategies for sales and branding at the same time as fulfilling parent GM Europe’s aim to cut costs and launch new products.
Aldred has been chairman and managing director of Vauxhall Motors, the second-biggest selling brand in the UK and the equivalent of Opel on the continent, since January 2010 and recently spoke of the desire to boost retail sales in the UK, rather than chase fleet registrations to compete with Ford, the biggest-seller.
richard.brown@timetric.com
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